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CAMPAIGN : [V] MOBILE SINGER
Client : Channel [V], India
We created this off-air retail and outdoor campaign, featuring Bappi Lahiri, for [V] Mobile Singer, with a tone typical of the channel's brand personality: young, quirky and slapstick.
Photography : Abheet Gidwani
Styling : Nikita Rijhsinghani
Creative supervision : [V] Team
Deliverables : Outdoor hoardings, posters, kiosks, banners, standees, floor stickers, CD inlay, diary and brochure.
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